What is a call-to-action?
Call-to-actions are badges and others interactive elements on a website or landing page with the aim of getting users to perform certain actions. There are different types of call-to-actions. This could be opening a link or signing up for a newsletter.
Why do I need CTA on my website?
You can various Define conversions, i.e. goals for action Whereby the respective goal of Call-to-action should support. This can be, for example, a Conclusion of purchase or a booking be on the website or even generate traffic or leads.
At the Lead generation For example, is it about getting the email addresses of potential customers. A good return for this is a Service Like a newsletters or a discount code. To the Traffic On the other hand, other CTA may be more appropriate, such as links to products, blog content, or Instagram profile. CTA plays a central role in completing a purchase in the form of possible payment methods.
How should I design CTA?
The button should stand out visually, but it should also match other elements of your website. The messages should be short and concise — you can let off steam creatively. The focus should be on the added value that your customers get from it. Use a lot of websites action words or emotionalizing wordsto underpin the call-to-action. For example Get started, Get started or savour, but also keywords like gratuitous. You should name the actions exactly with buy now or download now or Save 10% today only.
What are the disadvantages of CTA?
Such formulations are popular because they are limited to a limited or limited-time offer point out. From the point of view of consumers, however, such statements should be treated with caution, as such a CTA is also unnecessary Entice people to buy that they don't need at all: If they don't access, they even save 100 percent instead of 10. The goal is, of course, still to design interactive elements in such a way that they distract from this fact.
CTAs can also be in the form of Pop-ups appear. When creating such ads or even QR codes Should you keep in mind that potential customers Possibly perceive as disruptiveif they just want to read information on the page and have to close the pop-up window first. With QR codes, it is not possible to see which website is being redirected to. Since it is also Scam can trade, this variant may also not be the best. obtrusiveness So it's also more of something you should avoid.
