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6 effective tricks to increase awareness of your regional direct marketing!
Sebastian Terlunen
You have regional direct marketing, but that kind of doesn't really get better known? Or would you like to start a company for reg. Start direct marketing but don't know like You yours Bringing products to men Should?
It doesn't matter! Many feel the same way. To help you out a bit with this topic, we have some tips and tricks written down. They will definitely help you with that!
Right in advance: There is many roadsto increase your brand awareness. The Internet in particular offers more and more opportunities. In this post, we have some of what we believe most relevant ways selected. Of course adapted for regional direct marketing.
A small Fun Fact On the sidelines: The first step When developing a new advertising campaign, it is always necessary that Target group for the products to be advertised to identifying. Based on this, marketing measures are then discussed. And an international TV commercial is not necessarily suitable for regional direct marketing.
offline marketing
Plays for the level of awareness of regional direct marketing offline marketing eine very big role. Example: You live on your farm in Münster, have cattle and sell their meat in your farm shop and via delivery service within a radius of 25 km. Then it's really nice when the Müller family from Munich knows you and your company. But you won't be able to generate revenue with them.
It is therefore important that Reaching out to regional people. For example, they are always very popular Hofeste. You are having a party on your farm where visitors can eat the meat that you also sell. So you can them upfront about the good taste and great quality of your products persuade. And there are the visitors exactly your target group are, that fits perfectly.
Do you also give at the same time Guided tours of your farm, can you show that your cattle are doing well. In times of increasing critical attitude towards Factory Farming very important. This ensures that your customers Trusts you. And that brings us to the second tip.
Very simple and maybe a bit trivial, but at the same time extremely effective and important: Make sure your customers are satisfied and happy. Of course, this brings you immediate sales, because that's when they buy from you. But per which brand recognition Does that also have strong effects: We've already mentioned that it's important that your customers trust you.
trust Is the largest value, the Marketing can create. If your customers trust you, you have the jackpot. Denn First buy She is clear anyway Preferably with you than with your competition. Second recommending them continue to be with her circle of acquaintances.
Because when Mrs. Müller tells her girlfriends that they had beef tenderloin from your farm on New Year's Eve and that it was so delicious, your animals are doing so well on the farm, etc. You can guess three times who would also like to try the beef tenderloin from you soon.
Satisfied customers are therefore ultimately a super effective And for you especially free marketing measureto increase your brand awareness If, on the other hand, your customers aren't satisfied with you at all, then effective marketing for you is more likely to become effective marketing for each of your competitors — just not for you.
This tip also follows up on the previous ones. Here we mean by local presence but not the court festivals just mentioned, etc. This tip is also more about the Internet presence. Because it is very important that you have your Operating in Business directories enter leaves. The simple reason for this is that your customers should also be able to find you!
We have you here links a list of business directories in which you can register your company free of charge. In The more business directories your company can be found the better. Especially since this does not result in any additional costs. Which you should definitely use are”The local“, the”yellow pages“and”The phone book”. You can find them and many more in the list linked above.
And very important: The “Google My Business” entry! This ensures that your company is shown in large directly on Google. As an example, we have one of our customers, the Milchhof Grosse Kintrup.
Definitely important for brand recognition is a beautiful logo, which also a Recognition value owns. As soon as your customers hear the name of your company, they should also think of your logo. And just the other way around.
A master at this is, for example McDonald's. that Golden M is present to everyone and everyone immediately knows which company it is. Similar to the bitten apple from Apple.
I can well imagine what you might be thinking right now. “Who is supposed to do that? I'm not artistically talented at all and anyway, McDonald's and Apple are something completely different.” Don't worry. Reaching the level of McDonald's or Apple in this regard is not at all the claim for regional direct marketing.
It is important that your clientele, i.e. the people close to you, be able to assign your logo directly. And you don't even have to be able to create something like that yourself. With Fiverr For example, you can have an individual logo created for as little as 15€.
A small Fun Fact Plus: Another logo that everyone knows is that of nike. Carolyn Davidson was the graphic designer who created it. And do you know how much she got for the Nike logo? The logo that almost everyone in this world knows? The resolution: 35 dollars.
Now we come to the ways that are more related to online presence. And social media marketing Is a very important way. Social media marketing is generally an integral part of today's marketing world. But since this is a huge topic in itself and there are entire courses of study that deal exclusively with it, we don't want to delve into the topic that much now.
But we have you here Link to an article. You can read up on the topic there if you're interested in that. Very exciting, but as I said, that would go far beyond the scope of this contribution.
But what we would like to tell you directly about social media marketing: Use it! 😉 With a presence on social media, especially instagram and facebook, can you the Increase awareness quickly and in the long term. And if we stick with the example that you have a business where you sell the animal products of your cattle, social media is great anyway.
For example, you can constantly talk about your subscribers informingwhen there are new products again. And a very effective tip for the Rinderhof example: Give your subscribers a glimpse behind the scenes. Take them to your farm via Instagram stories, for example, and Show them the animals and everything that goes with it. Trust us: Something like this is always very well received!
Content marketing is currently and probably will continue to be one of the most important marketing measures. In simple terms, it works for content marketing That's why valuable and relevant content to create.
Adapted to your target group, that target group will notice you. Among other things, the goal of content marketing is No more cold calling having to do it. The people in the target group should therefore become aware of you and your company “of their own accord.”
Just as with social media marketing, content marketing is a very, very big and broad topic. If you're interested in learning more about content marketing, you'll find something you'll love at the end of this section!
A popular and tried and tested remedy is, for example blog posts — almost exactly what we're doing right now. Through appropriate contributions, you can Get found on Google. Without the searchers having to enter the name of your company. For example, if you on google If you search for “software direct marketing”, the first result is FrachtPilot. We achieve this, among other things, through our blog.
For example, a few content ideas for the Rinderhof would be blogs about when it new products gives Which employees work on the farm or even Preparation tips for beef tenderloin.
So that you are as high up as possible in the Google search, you must try to find the current SEO guidelines Implement (search engine optimization guidelines) as well as possible. It is primarily about relevant Keywords to include in contributions.
Keywords are search terms, which are frequently searched for in this context. That is why we are in first place in “Software Direct Marketing”, for example, and we always include these keywords so that we are also ranked in the results for these search terms.
For the Rinderhof, for example, keywords such as “Beeffleisch Münster” very important. If you are interested in the topic in more detail, we have linked you to a very detailed and great video (see below). Alternatively, you can find here an article with important tips and tricks.
As you can see, there is Super many optionsto increase brand awareness for your regional direct marketing. We hope we were able to help you with this post! Speaking of helping: It's not just the topic of increasing brand awareness that is huge. Even the organization of regional direct marketing can be very time-consuming and costly be.
It's good that FreightPilot exists! 😉
The Freight pilot supports you with all tasks, which at your regional direct marketing accrue. From online store for pre-orders, via reckoning and inventory management up to Route planning. We automate recurring tasks for you, such as recording and billing pre-orders.
Just get in touch with us and we We would be happy to advise you about that, Like the Freight Pilot You and your company Can help. How Freight Pilot can help you with your Direct marketing ready for the digital future to design.
Of course she is Free and non-binding consultation. In addition, in an equally free and non-binding Test period Put the FreichtPilot through its paces!
