B2B versus B2C customers: differences between customers when marketing regional food

B2B customers vs. B2C customers

The abbreviations”B2B“and”B2C”  Describe two different business relationships between seller and customer. The abbreviation B2B stands for a Business-to-business relationship. In the B2B sector, companies sell their products or services to other business customers or resellers. For example, the asparagus marketer to food or restaurants.

Business-to-consumer (B2C), on the other hand, refers to the business relationship between companies and consumers or end customers. Private buyers are therefore at the center of the B2C business relationship. For example, the winemakers its wine to end users. While B2B clearly focuses on retail, B2C is clearly aimed at private customers.

The market for B2C sales is significantly larger than in the B2B sector, but it is also more difficult.

“B2B” (business-to-business)

The sale of goods and services between at least two business units is known as business to business or B2B. The abbreviation therefore refers to a trade relationshipwhen seller and buyer are each entrepreneurs. End consumers (private individuals) are not part of the target group in B2B.

The term B2B It is mainly used in wholesalers, suppliers, intermediaries and marketing. that marketing Is therefore aimed not as in B2C to private individuals or end users. Companies that enter into business relationships with other companies and whose business activity is limited to transactions with other companies are therefore often also referred to as B2B companies referred to.

Very often, there are no real ones in the B2B sector new customers, but rather competitor customers. Many successful companies have been around for several years and already have suppliers for the services and products they need. B2B customers are correspondingly competitive. In this area in particular, it is advisable not to rely on the fact that potential customers will become aware of the respective company through search engines and the like.

Traditional sales have undergone significant changes in the B2B sector in recent years. The reason is the progressive digitization. Thanks to the Internet and its wealth of data, customer behavior can now be observed more easily and precisely than ever before.

Especially that online marketing has become an important part of B2B sales. Through targeted measures and targeted marketing, new Leads be generated for sales and thus contribute to the success of the company or direct marketing. It is important for marketing that goals are clearly defined and that successes can be measured.

Business-to-business focuses primarily on long-term and close business relationships. That is why the B2B sector is primarily about building business relationships and building trust. It is not enough just to offer a good product or service. It is also important to establish a trusting, sustainable business relationship with customers.

B2C (business-to-consumer)

The term business-to-consumer is often abbreviated to B2C. This defines the business relationship that a company has with a private person — i.e. an end customer. B stands for business and C stands for consumer.

The customer base in B2C is often very large and comprises a variety of different types of customers and consumers. In principle, any sector in the B2C sector can operate in which both products as well services can be traded. Customers from this market segment usually decide to buy more quickly than customers from the B2B segment. Individuals usually make purchasing decisions based on marketing with only a short period of reflection. Often in affect.

Thanks to digitization, the target group is increasingly online. As a result, tried and tested offline channels or marketing channels such as print lose importance. Instead, digital marketing measures are increasingly being used. Hardly a company that wants to sell its products to end users can avoid social networks anymore. Social media offers many opportunities to showcase products and deliver advertising to the exact target groups for whom it is intended.

In e-commerce in the sense of B2C, the web shop is either the only sales channel or a virtual addition to a real retail store. The aim is to expand its customer base through online sales and to be better recognized.

Although the term B2C can be used for any type of direct sale to consumers, it is now known for online retail and e-commerce in particular.

Conclusion

The main difference between B2B and B2C is the target group. The differences between the two are significant, but B2B and B2C are not completely different. The two areas can also overlap.

With B2B Is it about the relationship between Companies among themselves, while with B2C the relationships between a companies and end users is described. However, there is one major thing in common between B2B and B2C companies: The key to successful marketing is knowing the product, the market and the target group!

The good thing about Fracht Pilot. B2B and B2C customers can be managed quickly and easily without any problems. From online store, about the marketing up to reckoning. It couldn't be easier. Let us advise you free of charge!