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Cashless payments in direct marketing? 100% mandatory!
Sebastian Terlunen
cashless Payment is one of Pillars of future-oriented retail trade. Why
Because with the claim of card payment Often the Buying decision goes hand in hand. In 2018, retailers paid more by card than with cash for the first time. It is therefore high time that contactless numbers to enable. So what to do?
There are basically three options for contactless payment.
1) The first option is on automaton. There will be on terminal paid (The terminal is the unit at the vending machine, in which, for example, you enter the number of the corresponding product or the price is displayed). Together with a provider of the terminals, an appropriate solution is developed for the respective vending machine.
2) The second option is payment via mobile card reader. Options include a debit or credit card. In addition, can also be used with Apple Pay, Google Pay or other mobile banking apps get paid.
3) The cheapest and easiest option is via QR code. No card reader is required here. Payment is made via app. All you have to do is PayPal- Charges of 0.9%.
It requires a business account, which is not linked to the personal account. In addition, additional documentation of income through “non-cash”, i.e. card payments, is required.
For that NFC card module There are one-time costs of 800 to 1000 euros. The cost of a payment terminal with a pin pad is 1500 - 2300 euros. When retrofitting a payment terminal to a vending machine, the price is variable.
The costs depend on the offer and the provider. Most providers require a monthly basic fee, for example in the amount of 8 euros per month. Some also charge a fixed fee per transaction. This usually fluctuates between 4 and 7 cents. In addition to the fixed fee, there is sometimes a transaction fee that depends on the amount of turnover. Often between 0.2% and 1.1%. For more detailed costs tailored to your situation, you will find a link below which you can compare the providers.
You can find a comparison of providers here!
Whenever you pay with a card at a card terminal in a shop, it runs invisibly for customers and retailers numerous technical processes in the background so that payment can be made securely. For the banks and service providers involved, this is of course associated with costs, which they charge the merchant for processing the payment. However, due to the non-transparent billing Do not keep an eye on the actual costs and therefore consider card payments to be more expensive than accepting cash. Die technical complexity the cashless payment process and Safety aspects Some retailers are also preventing their customers from making card payments.
Auch lack of awareness of customer payment requests plays a role. Card payment as a payment method is on the rise. In 2019, with a total turnover of 445 billion euros, more than every second euro was converted via card in brick-and-mortar retail. The corona pandemic has caused an additional upswing here, as payment by card should be preferred for hygienic reasons. Last but not least, there is the erroneous opinion in retail circles that Cash payment free of charge be.
So it remains to be noted. Card payment is an important payment method for your retail business. More and more customers expect to be able to use card payments in addition to paying for their purchases with cash. And that both in online store as well as with Sales box.
Here, for example, the Swedes are showing us: Almost 85 percent of all payment transactions in shops, at gas stations or on the Internet are made cashless with a credit card. But Germany's banks have also been drumming for contactless payments since the corona outbreak. With success. Only every second person prefers cash over payment with a Girocard or credit card. In 2018, the figure was 60 percent.
Good thing it's freightpilot and his cash register system There is. The cash register system from FrachtPilot supports various card payments. Melde You would love to join us! We'll answer your questions. Anytime!
