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Must-have - everything about order confirmations via email
Sebastian Terlunen
Who a online store wants to operate, of course, has a lot of things that need to be taken care of. An essential part of an online purchase is the (automatic) supposition of purchase: the order confirmation, An absolute Must-have for your direct marketing
Why exactly which Order confirmation So important for your sales department is what it actually means and what you do about it Know everything must, you can find out in this blog post.
Basically, it serves the purpose of giving the customer a Beleg The ordered goods or service detailed represent. Here can be checkedwhether everything is included in the order as desired in order to order early orders customize to be able or even to cancel. Dies spared In case of doubt, outlay for the Complaint And thus brings one advantage of both sides. In addition, it must also be able to meet essential legal requirements.
You should always meet certain criteria in order to be as informative as possible for the customer. Depending on what and how much information it contains, the customer has a better understanding of what was ordered and how they can expect to receive the goods.
Legally Is it prescribedthat retailer has a confirmation of the order asap to deliver to the customer. This is done in Civil Code prescribed (§312i para. 1 no. 3). However, it is not only mandatory but also useful:
A huge advantage Here is the Dispatch via emailbecause the customer is in real time It receives it immediately as soon as you have received the order. It is therefore essential, the customer's email address in Include customer base (If necessary, sending via messenger service is also possible).
It also gives the customer the feeling of a professional operation to be served. Because if the confirmation not within From a few minutes is received, could he think that mistakes occurred when ordering. Additionally saves You yourself the shipping costs, the at Mailing would occur. It can also help trust build up and the customer satisfaction to increase.
In fact, it is Commitment to a sales contract not obligated. In this regard, it should be noted that Content and wording Adapt so that, as far as possible clarified will no sales contract to have completed. For example, you could write “This email Does not confirm the conclusion a sales contract.” This is extremely helpfulin order not to inadequate inventories to the customer undertaketo have to deliver the desired quantity. As a rule, this should of course never happen, but serves as hedging And can legal troubles with customers as far as possible preventing.
Otherwise The order confirmation must be equated with an order confirmation. With this ties Himself the Seller to Sales contract. From the customer's point of view, this is of course the variant in which, in the event of a purchase more trust would have to operate. So it always applies to weigh, on Which side You yourself position would like and whether you would rather be able to do without one or the other.
The order confirmation is not a “nice-to-have” that you can simply omit. She is a Must-have. It is not for nothing that it is regulated in the Civil Code. For this reason, it is important that you take implementation and formulation to heart. Small changes in the text of the order confirmation can have a big impact. The line between formal information and binding acceptance of the contract is pretty thin here.
But now for the good news: FrachtPilot Enables you to legally compliant Order confirmations to ship automatically. With FrachtPilot, you are therefore on the safe side without any additional effort.
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