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Direct marketing of food: 12 super helpful tips for referral marketing!
Sebastian Terlunen
Referral marketing is one of the most important factors of marketing, also for your direct marketing of food. This is based on promotion upon authentic reviews from real customers. Traditional advertising is often not neutral and is therefore always suspected not credible to be. Potential customers are affected by individual recommendation more convincing than one designed by companies Advertisement. Especially the recommendations of friends and acquaintances create trust and appear authentic.
According to the definition of referral marketing, wear satisfied Existing customers with their recommendations on Acquisition of new customers at. This marketing principle is about your customers toward brand advocates become. As long as they're happy with your products. So your customers are talking about various channels their recommendation for your company or a specific product This can be done in a personal conversation with acquaintances or family, on social media or as a review in your Online store/website happen. Your most important task in referral marketing is to help your customers longterm motivate people to make these recommendations.
Even though the terms”Referral marketing“and”Word of mouth“Often used synonymously, there are significant differences. At Referral marketing Is the transfer of explicit Focus on recommendations and reviews. Your customers show the Add value to your product and report on their personal experiences. However, word of mouth only refers to pure transfer of information.
Recommendations have the advantage over traditional advertising that they usually appear more credible. Because only satisfied customers recommend a product or company to others. Make sure that not It gives the impression that the recommendations purchased are. It's okay your customer small suggestions However, be careful about giving the recommendation. The most valuable recommendations come from own drive yours customers.
Customers often don't think about recommending your products or services. And that's even though they're happy. That's why you can Actively ask, for example in a personal conversation or via your newsletters. The best time to do this is after a transaction has been completed. Listen carefully to your customer and find out whether they were satisfied. Also take Criticism voiced sympathetic and create room for improvement. This ensures that the customer feels taken seriously.
emotions Often encourage recommendation. Surprise your customers, for example, with unexpected benefits. This makes customers happy and supports the recommendation. Emotional connection The customer is an important factor, particularly in the regional Direct marketing. Particularly courteous behavior and small gifts contribute to a good customer relationship.
Encourage your customers to reviews to write about your products and your company If a customer agrees, you can do this on your website and your Social media channels publish. Alternatively, you can go directly to your web shop or website to create a Evaluation function insert. These reviews build trust and encourage potential customers to order your products.
social media Can you effectively for Customer acquisition use. Also a private blog, on which you actively publish posts, can help with this. Online contributions can positive recommendations trigger. Make sure that you don't just publish promotional content. Especially the communications With your target group is crucial here.
rewards You can only share if you can verify whether new customers have followed a recommendation. This is possible, for example, via a special Referral link. If a transaction is concluded through this, you can give the referrer a premium or a voucher provide. However, part of the credibility can Get lost. But such recommendations usually help new customers make a purchase decision. Whether with discounts or simply in person, it is important that you thank and value the recommendations.
Little interesting stories Your products or company are ideal for providing your customers with topics to talk about. This can ensure that they tell other potential customers about them and thus make recommendations indirectly. You can read these stories in a personal conversation, in blog or share on your social media channels.
The most important factor in referral marketing is that customers and prospects get into conversation. In order to promote this, they are suitable Customer events. These are used for Acquisition of new customers, but at the same time strengthen the customer loyalty. As a direct marketer of food, the opportunities for such events are great. In addition to your existing customers, it is important that you also invite interested friends and acquaintances of them.
With small giveaways Can you also promote referral marketing. Objects that customers buy in Everyday life be able to use. This is also how they are perceived by other people. This can contribute to the exchange about your company and your products.
Partner networks serve to support each other as a company. This also includes the reciprocal recommendations. This is particularly true for small, local companies Very important. If you recommend your partners, you can expect to be recommended yourself. This not only strengthens your company, but also the entire region.
Convinces them quality of your products and your company itself, that's when it works Referral marketing Almost by itself. If customers love your products, they're likely to recommend them to others. It is important that you get away from your competitor Take off. Even your Dealing with the customer And yours servicing are decisive for whether customers recommend your company or delivery service.
For your marketing strategy Is it important that you check which success achieves your referral marketing To do this, you can ask your existing customers whether they have already recommended you to others. It's also a good idea to ask new customers how they found out about your products. This analysis helps you improve your marketing strategy.
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Just get in touch with us and we we would be happy to advise you about that, Like the FrachtPilot You and your company Can help. How FrachtPilot can help you with your Direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding Test period Put the FrachtPilot through its paces!
