Blog
Reusable packaging - 3 top benefits for your regional direct marketing
Katharina Rösner
When you groceries selling or delivering, is the bid packaging waste to avoid. This works, for example, with Reusable deposit. What types of Deposit systems You for your regional direct marketing We will explain to you in this article.
Deposit systems can disposable packaging or reusable packaging be. The more sustainable option is, of course, a reusable deposit system, because this allows you to avoid packaging waste. This is more logistically complex, but more resource-efficient. The advantage of reusable packaging is that it can be used multiple times. In fact, disposable packaging causes 190,000 tonnes of waste every year. On the other hand, you can fill reusable bottles 50 times before recycling.
In the case of disposable deposit bottles, this has supra-regional pool system proven. Since you can return the bottles to any supermarket, the model is very consumer-friendly. Such a pool system is of course also available for reusable deposit bottles, even if the proportion of Reusable beverage packaging It is declining rather than increasing — in 2021, it was just 40 percent.
Reusable packaging has many advantages over disposable packaging. We'll give you three top reasons why you too should opt for reusable options.
In the regional direct marketing Do you usually have short transport routesWhy reusable packaging offer. Reusable packaging is often offered regionally and can even strengthen regional products. For example, do you expel your wine directly to your customers, you are of course freer in choosing your bottles and logistics for your reusable system. If you introduce your own deposit system with reusable packaging, you can use individual bottles and the wrapping also for Customer loyalty use.
Die Customer loyalty Cafes and restaurants are also taking advantage of Reusable trays and cups of Recup Set. According to the Packaging Act, restaurants that dispense or deliver food in disposable packaging must also offer alternative reusable packaging. It turns out that customers spend the extra effort on more sustainable alternative Put up with the paper cup.
that Packaging Act However, does not commit to reusable bottles for wine, which is why in well-known wine-growing regions, the Interessengemeinschaft Mehrweg eG developed, through which many companies from the viticulture participate in a reusable system for wine bottles. It established a deposit system for 1L bottles decades ago, and for three-quarter liter bottles as well for some time. This also proves that the demand The customers certainly exist.
Small breweries or apiaries, on the other hand, use their own deposit systems consisting of bottles and glasses. Auch milk and yogurt You can sell in reusable bottles and jars from your own production. that jar Do you have to rinse, but not only more energy efficient is, but also significantly easier than melting it down. Especially since you don't do it yourself and you would have to buy glasses, bottles or cups over and over again, what yours is material costs would skyrocket. Having your own deposit system is much more efficient there. When you on returnable Put can you with sustainability and environmentally friendly Promote processes for you and retain your customers.
There are more and more startups with more sustainable packaging in the B2B sector as a business idea. For example, the reusable mailing bags from Boomerang Retour or refillable glasses from Mehrwelt. This shows that sustainability is highly relevant for end customers.
The target in the Packaging Act is a reusable rate of 70 percent; the share of reusable packaging has so far been 40 percent. You can see that there is still a lot of room for improvement. According to German environmental aid, 1.4 million tons of CO2 Save annually if all non-alcoholic beverages were sold in reusable packaging. You too carry through reusable packaging to saving at. At FrachtPilot, we use our software to support the creation of deposits and thus the use of reusable packaging.
You need on your labels appropriate symbols or inscriptions that it is reusable packaging with a deposit. You should also pay the deposit via a barcode Be able to read in. Your customers must also be able to return your packaging and you must offset the deposit against the purchase. During the processes, you can Freight pilot support.
Do you have to make a deposit with Freight pilot Place under containers. To be able to create a product, you must first create the container. The first step is to add the brand names, i.e. the name of your company. You can then Product categories Add milk or yogurt, for example. The product category therefore comprises products that are sold in different containers or packaging.
Then you put that Containers What packaging such as bottles can be. You assign these to the product categories. Only then do you create the type of product, such as a specific flavor of milk. Die Product type can contain different products, i.e. whole milk or cocoa, and can therefore be purchased in different containers such as bottles or packs. that product Then contains the specific name such as whole milk 1L bottle or cocoa 0.5L pack.
In the container overview, add the Empty deposit add. It is active for all products with this container.
Auch Transport container are ContainersThat you with a pawn can prove. Transport volume and weight indicate the empty weight. When making a deposit, you also enter the sales tax rate.
You can add the transport container to a container. If you enter 15 in the transport quantity and more than 15 packs are ordered, a second tote will be added.
You also specify how many boxes the customer would like to return with empty containers.
With transport containers, the automatic calculation of deposit possible for delivered and returned boxes. There, too, you enter the transport weight, the volume and the empty deposit. You then process the container and indicate how many contained containers fit into the box or transport container in the transport quantity.
You can also give your products an EAN or your own in the product overview Item numbers Forgive and with a barcode provided. You can do this at Deliver scan. This makes it easier, for example, to withdraw pawn or transport boxes that you have key-value pairs be able to link. To do this, enter a key in the settings of the respective products, which starts with “EAN_SCANNING_ASSIGNMENT”. You can link such an empty 24-pack box with an empty 0.33L bottle or with a deposit container. When you scan the empty box, the deposit container also appears.
In the regional direct marketing offer themselves Reusable packaging in the deposit system On because you with it material costs Save and yours Transport routes are rather short. It is also more energy efficient to rinse glass bottles than to melt them down. You can with sustainability advertise and yours Retain customers to you better. You can also create deposit containers with FrachtPilot. If you're still looking for the right ERP software for your regional direct marketing, just have a look at Freight pilot past, test us for free or book a completely non-binding webinar.
We're looking forward to seeing you!
