Blog
Free software for direct marketers: 3 dangers!
Sebastian Terlunen
Are you looking for a software solution for your direct marketing? That's when free software seems to be so-called Freewares Perhaps tempting at first glance. The providers advertise effective solutions for your company. And all without paying a cent. But there are some risks behind these baits. In this blog post, you can find out what they are and why you should rather invest some money.
Freewares may not cost you anything, but there is still a lot of work behind their implementation. Since this Development costs must be covered, freely available solutions often contain a lot promotion. This can be very intrusive and annoying. You can usually download these freewares from download portals and that's exactly where you'll fall into the advertising trap faster than you would like. Because the commitment to a subscription or newsletters When downloading, it is often not correctly marked.
This may result in additional costs for you. Even if a program is initially released for free, you always have to keep in mind that there may be hidden costs. If you don't pay with money, you pay with yours data.
If you have a problem with the respective program or are stuck, you will be left alone with this problem. Free programs usually have no customer service. If a product description for the program is also missing, you're screwed up. The whole thing costs a lot of time and nerves. This work time can ultimately cost you more than paid and reputable software.
With free solutions, you usually don't get a detailed and helpful introduction. You have to figure everything out yourself and that can be difficult and time-consuming, especially as a layperson.
When it comes to free solutions, everything is usually very strict. You can rarely contribute your own wishes and ideas. There is therefore little room for free design and participation. You are forced to accept the design and the default functionality.
The biggest risk is probably behind the issue of data protection. With free programs, you are usually not protected against viruses or hackers. Hackers have the option freeware to change and misuse them for their purposes. The resulting virus It's hard for you to get rid of. This can have serious consequences for you. Because if third parties access your customer data, you face heavy fines because you Data protection who did not comply with sensitive data.
A lack of data protection therefore entails serious risks. Your company is committed to GDPR and with free software, you risk it policies to injured people. Or providers use your customer data for their purposes. Just imagine the damage to your customers and yourself if your customer data falls into the wrong hands!
In order to optimally support your company digitally, you should rely on high-quality products. Even though it seems tempting to save money there at first. In retrospect, you may incur significantly higher costs. It's better to invest in a reputable solution right from the start. In software that makes everyday direct marketing easier for you without advertising, complete data protection and a high level of customer service. It's worth it because you're legally protected, customer service is available to you if you have any problems and you don't have to be afraid of a data protection trap.
With FrachtPilot You don't have to worry about any of these dangers. Here you can get the all-round care package for a fair price. We don't place annoying ads and with us you won't walk into the subscription trap. Our personal customer service is always available to answer any problems you may have. We won't let you grope in the dark alone. FrachtPilot gives you a detailed introduction to our system. We leave no questions unanswered and make you an expert. You can also design your online shop according to your ideas in just a few minutes. Quick and easy FrachtPilot provides you with the basic technical framework.
You don't have to worry about data protection either. FrachtPilot treats your personal data extremely sensitively and we are well protected against viruses and hackers. We back up your data in three different ways. Completely every 24 hours! With us, you always comply with the guidelines of DSVGO.
So if you're looking for a software solution for your direct marketing, then try FrachtPilot. You can test FrachtPilot free of charge for 4 weeks and then decide whether we were able to convince you. Here Find out how easy it is to start the trial phase.
The FrachtPilot supports you with all tasks, which at your direct marketing accrue. From the reckoning and inventory management about the route planning up to online store. And, of course, when it comes to marketing and complaint management.
Just get in touch with us and we would be happy to advise you about that, like the FrachtPilot you and how it can help your company. How FrachtPilot can help you with your direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding test period Put the FrachtPilot through its paces!
