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Conventional agriculture: An era is coming to an end?!
Sebastian Terlunen
The future of conventional farming is uncertain. The structural change It is accelerating ever faster and soon only large farms will probably be able to allow themselves to produce food in the old conventional way. The downstream area In food production, this is main problem for agriculture. Hanging on the drip of big food companies is becoming increasingly risky. The only exit option: regional direct marketing.
One is fact. Die food industry and the trafficking exist only because the farmers give them Etestimonials deliver the things they need to do their business. Die processing industry And retailers also have a monopolistic position, from which it is difficult to get them out of. It is precisely this position that makes farmers' lives difficult, because they can neither rates More than terms negotiate. Instead, the terms and conditions are simply given to them by the big players. So are farmers From the food industry and trade for a long time depending. A circuit, which is difficult to break through.
The result: the actual producer, the farmer, only gets one trickle of the money paid by the customer in the shop. Processors and retailers retain the majority — the downstream sector. This is how the actual happens and remains added value from the prosperity is produced in the downstream area. The food industry and retailers are achieving more and more incomes at the expense of farmers, while they virtually empty go out. It used to be different. In the past, farmers shared the food both processes, as well marketed.
The position of agriculture has changed. While it used to produce food for people, it now supplies the feedstocks to Maximize profits from trade and the manufacturing industry. The whole thing becomes even clearer when you look at the shares of food retailers on the German market. 75% Occupy in the process five major food retailers. This is where the second major cycle is created. Through their monopolistic position Are food distributors reaching more and more capital and therefore more and more power. That's how yours grows too monopolistic position More and more and the farmer has little chance against it.
To wait and to hope that the big players might recognize at some point that farmers are entitled to more money will Don't bring anything. In fact, the trade has no reason And also no pressure something to change. If they were interested in helping farmers, they would pay more. They would earn more than enough for that. It is the farmersthat the circuit Have to break through. The aim is to do more again market shares to receive. That leads to more might and therefore also to more leveraging.
There are two options for achieving this. On the one hand, that collective marketing into cooperatives, on the other hand, the introduction to direct marketing. So if you're already in the direct marketing Are you working, are you already making a contribution to agriculture again market shares and might bring back. Die regional direct marketing makes a positive contribution to environmental, the region And the market position agriculture. In addition, direct marketing makes you more independent of market fluctuations and price pressures. And not to be neglected either: Through contact with customers, you experience a higher appreciation!
The FrachtPilot supports you with all tasks, which at your regional direct marketing accrue. From online store for pre-orders, via reckoning and inventory management up to Route planning. We automate recurring tasks for you, such as recording and billing pre-orders.
Just get in touch with us and we We would be happy to advise you about that, Like the FrachtPilot You and your company Can help. How Freight Pilot can help you with your Direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding test period Put the FrachtPilot through its paces!
