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Social media as a direct marketer: 10 ultimate steps to success!
Sebastian Terlunen
You are regional direct marketer And want your reputation on social media expand? Then a professional and inviting profile is usually the most important aspect. Which 10 steps Make your social media profile successful, you'll find out in this blog post.
The name shown should be the name of your company or direct marketing. Names that are as short and concise as possible are better. These are easier to remember and easier to find.
Select your usernames Be careful, because you often can't change it so quickly. The user name is also in the URL included. You should therefore also use the name of your company or direct marketing for this purpose. Even though it's not always possible, you should try the username on all platforms to keep the same.
At profile picture What you want to convey is decisive. As farmer, There are many options available to you from a regional food direct marketer or regional delivery service. You can classic your logo Use as a profile picture. Or you show yourself on your profile picture, your yard, yours animals or yours operation.
Try to choose a photo that is also visible as a small cut-out profile picture. Once you've chosen your profile photo, you should use it across all of your public channels. This is how you have a consistent appearance and achieve the biggest Recognition effect. Before uploading it to your channel, make sure you've named the image appropriately. Preferably as a company name.FILE FORMATBecause this small step is yours SEO efforts improved.
Each social network has its own system for link to create your profile. But make sure that you're looking for a way to include your link on the main page to maintain your social profile. Diesen link Can you also on your website or in your webshop link. This makes it very easy to draw attention to your profile. For social networks that allow more than one link, you should also include your other social media profiles.
Die biography is an important factor on your profile. People read a biography first when they come across your profile. It is best to describe your company and products in 1-2 short sentences. This ensures that it is immediately clear what kind of profile it is. For profiles such as linkedin and facebook The description can also be more detailed. You should also use your website or webshop link so that potential customers don't have to search for them for a long time. On some social networks, you can use your location view in profile. That is just for the regional direct marketing important so that customers know whether they are on this region belong.
With facebook and instagram Can you certain Profile interests specify. These can be particularly useful in the area of Direct food marketing help you to connect and display similar content. Your content will also be sent to users with similar interests displayed.
With facebook Do you have the option of a so-called Background or cover image to define. There is even more to this, a personal and meaningful picture of your Farm/factory or yours animals to take. Even more than the profile picture. Personal pictures attract attention and are well received by users or visitors to your profile.
After you've filled out your entire profile and uploaded meaningful pictures, the next step is your privacy settings watch. As a company, it makes sense to have a profile as publicly And not privately to adjust. This allows every other user to see your profile and doesn't have to send you a request first.
As soon as your Profile setup Once completed, your ongoing mission is to create a healthy measure at activity Maintain on your main social networks. How do you on social media with your direct marketing Get started find out over here
With paid advertising On social media, many people shy away for now. But they can actually pay. Already from 20 euros Can you place advertisements with which you already thousands of accounts achieved. With instagram and facebook You will then be shown which scores has achieved advertising. You have two different options for advertising. On the one hand, you can already published posts highlight leave. It is worthwhile to use a contribution that has already been well received. In the second variant, you set up Facebook in Ad manager one. There you can also find the Target group Select who you want to see this ad. The opportunities to advertise on digital networks are great and you can achieve success and gain customers even for small money.
The FrachtPilot supports you with all tasks, which at your regional direct marketing accrue. From online store for pre-orders, via reckoning and inventory management up to Route planning. We automate recurring tasks for you, such as recording and billing pre-orders.
Just get in touch with us and we We would be happy to advise you about that, Like the Freight Pilot You and your company Can help. How FrachtPilot can help you with your Direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding test period Put the FreichtPilot through its paces!
