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4 ultimate tips! This is how you start your direct marketing on social media!
Sebastian Terlunen
Regardless of whether you go to the digitization Believe or not: social media is an important part of Marketings and the presence of companies. Even to you as direct marketer offer social media platforms lots of opportunities. Especially for customer acquisition. What is important is how you present yourself on the respective platforms and how you present your company. In this blog post We'll show you 4 important steps to take your Social media profile Bring it all the way to the front. You will also find out on which platforms it is worthwhile to be present.
First of all, it must be said that a well-maintained profile means work. However, this will be worthwhile if you do it right. When it comes to the number of platforms you want to be present on, quality definitely comes before quantity. 1-2 well-maintained profiles are better than half-hearted or empty profiles on multiple platforms.
Before you start your posts, it is important that you come up with a concept. What is your goal on social media? Image maintenance, product sales, location advertising or everything in equal shares?. Also consider who is your priority Target group is. This allows you to better decide on which platforms it is worthwhile to present your company. An important step is to consider what you actually want to show on your profile. What should your Follower, see customers and potential customers of you and your company? There are lots of options. That brings us to the second step.
As I said before, you should think about what your profile should be about and what you want to show. In general, as a direct marketer, you are surrounded by great photo opportunities most of the time. It's easier for you than people who just sit in the office. Provide impressions about your company. Maybe with little stories. That is interesting for followers!
On the platform instagram are the options for posting very diverse content. Possible contents include:
It is important that people can get to know your company and your products better. If you don't want to show too much of it, you can of course concentrate fully on your products and how they are produced. Find the right balance between information, emotions, and entertainment.
The more professionally you approach working on social media, the more significant and lasting your successes are. Because platforms also register whether you take your cause seriously and how much you interact with others. Among other things, it is then decided how many users will see your posts.
Interaction is an important keyword. It makes sense to respond to comments from your followers and also to other profiles in your industry Like and to comment. Because platforms such as instagram Register this and then display your content more. It also makes even more people aware of you.
In order to be able to maintain a structure, you should consider when and how often you want to post. 2 to 3 are recommended postings during the week, preferably on the same days and times. Ideally, your posts should be uploaded when most people are online. According to surveys, the best time to post is around 18:00. It is definitely worthwhile to plan contributions in advance.
If you stick to your concept and post content regularly, this can take quite a bit of time. But don't worry, there are a few tools that make your job easier and save time. When it comes to planning your posts, this helps in particular Creater Studio of facebook.
There you can post for your Instagram and facebook Plan an account up to 2 months in advance. You can upload images and texts, and choose the date and time for your post. The post will then be published at the specified time without you having to do anything else. You can also view, edit, and delete all scheduled posts. With this tool, you can effectively and easily save time and effort.
The site in particular helps you with image processing and optical processing of your images Canva. There you can easily create layouts, edit images, design logos, create flyers and much more without any knowledge. Canva already provides you with the right format for your posts. This allows you to create your posts super quickly and easily.
With paid advertising On social media, many people shy away for now. But these can actually be worthwhile. Starting at just 20 euros, you can place advertisements with which you can already reach thousands of accounts. Instagram and Facebook will then show you what results the advertising has achieved. You have two different options for advertising.
On the one hand, you can have already published posts highlighted. It is worthwhile to use a contribution that has already been well received. In the second variant, you set up Facebook's ad manager. There, you can also select the target group to whom this ad should be shown. The opportunities to advertise on social media are great and you can achieve success and gain customers even for small money.
Facebook Has over two billion users worldwide and about 30 million users in Germany. It offers you a great and easy way to make your marketing even better. Facebook offers many options for contributions. Promote texts, images, products, create events and surveys.
Facebook's high reach, the opportunity to interact directly with users and the diverse ways of distributing advertising make Facebook attractive for almost every company. Facebook also gives you the option to check the success of your posts. You can get an overview of reach, interactions, and views in the “Statistics” section. On Facebook, you're more likely to appeal to a slightly older target group.
Instagram is characterized by images, videos, stories and hashtags. You can reach a wide range of audiences on Instagram. One Study by quintly showed that posts with short texts, a few emojis, and just one to three hashtags get the most interactions. On Instagram, you can let your creativity run wild. Instagram also gives you the opportunity to get an overview of how your posts are received. You can use the “Instagram Insights” tool to do this. It also gives you an overview of your subscribers, how old they are or where they come from.
Linkedin is perfect for sharpening your company profile and finding new business partners. LinkedIn is less about posts and more about a complete and appealing company profile. Here, too, you can optimally advertise, as you reach exactly the contacts that suit your industry. On LinkedIn, for example, you can check the success of your advertising campaign based on the number of impressions and the number of clicks.
Social media have also become an integral part of direct marketing. Social media provides a platform for professional exchange, marketing your own products and communication with customers. You can present your work and company authentically and open up new areas. Both free and paid advertising and the associated evaluation tools give you the chance to reach new customers and get to know your target group better. But a good presence on social media also takes time and work. By the way: FrachtPilot is also active on social media! Feel free to have a look at our instagram, facebook or linkedin Profile over.
Good that it FrachtPilot There!
The FrachtPilot supports you with all tasks, which at your regional direct marketing accrue. From online store for pre-orders, via reckoning and inventory management up to Route planning. We automate recurring tasks for you, such as recording and billing pre-orders.
Just get in touch with us and we would be happy to advise you about that, like the FrachtPilot you and how it can help your company. How FrachtPilot can help you with your direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding test period Put the FrachtPilot through its paces!
