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Gifts say more than 1000 words! Great ideas for promotional gifts as a direct marketer.
Sebastian Terlunen
Giveaways are gifts. Everyone likes to receive gifts. That much is certain! But a gift can also be given as a gift nice feeling give. Also as direct marketer Is it worth talking about a small gift thinking for customers. After all, there are plenty of occasions. This gifts for customers Not only do they make you feel good, they can do more Generate reach. Die bond to your customers strengthen and future Increase sales. In this blog post, you will learn what customer gift options there are for direct marketers and what benefits they bring to you and the customer.
When you as direct marketer If you are thinking about giving your customers small gifts, they should be one thing in particular: namely usefully. None of your customers can get another dust collector use. If you would also like to advertise with the gifted products, you can printable objects think. For example, a practical cloth bag or folding rule with your logo on it. Everyone can really use such gifts. Or a nice ballpoint pen that doesn't give up after just using it twice.
Even with such a type of gift, pay attention to the right quality. If the quality is poor, it quickly casts a bad light on you and your direct marketing. Instead, it goes down well when the gift comes with your product into tie Let's bring. As egg farm for example, you can give egg warmer or egg cup.
Customers are of course happy when they see that you are toil Gives. homemade It also usually comes better with customers. Possible here are, for example Sample pack with products from your range. This can also lead your customers to try out products that they might never have bought in the first place. You can also make something from your own products fabricate and to your customers give away. For example cookies bake with your eggs, or cocoa with your milk produce.
Recipes, which include your products, can also be a nice gesture. Recipes can also be used to buy your products animate. The possibilities are great here. You can use the recipes as flyers send or in your newsletters send via email. Even the social media Are ideal for such recipe ideas to publish. In doing so, you can your creativity Let it run wild. Regardless of whether the recipe is from the old cookbook comes from your grandmother or a Self-written is. Anything is possible.
Giving gifts to your customers has another advantage. Because you can Save taxes. Because costs for giveaways For customers and business partners, in accordance with §37b of Income Tax Act than Operating expenses. You can therefore deduct these expenses for tax purposes. It is important to note here that you with the recipient in a business relationship Must stand. That means it's just about your customers And not interested parties is allowed to act. You may no consideration and the purchase price must be below 35 euros net lie per gift.
To the tax breaks To receive, you must go to the tax office Forward a list of recipients Then a lump sum tax of 30% due. But when the Purchase or production price under 10 euros gross Is the gift lying as promotional items ranked. These do not have to be taxed as a lump sum.
Small gestures can be worthwhile. You make your customers happy. You also get something out of it yourself. Think about what your customers are doing with your products and how you can help them do so. Which tools are useful and fit your product? Or which recipes integrate your product well? The possibilities are great and the effect is usually too. And it's also a great feeling to do something good for your customers.
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