E-commerce - what is it?
E-commerce or electronic commerce, also known as online trade or Internet trade, is the sale and purchase of goods and services that take place online. There are various ways to do this. You can your Open your own online shop or a Online Marketplace use. Here you can also go to Dropshipping fall back. Most online shops also offer apps for Android and Apple, which customers can use to make purchases. It is also possible to buy via social media channels.
How do I get started in e-commerce?
All variants have advantages and disadvantages for your business. Do you want exclusively in online trade Start, is a own online shop Probably the most intuitive solution. If you have a site and an online store from Wordpress Want to host, should you basic programming skills bring along. The advantage of this is that you are very free to design. Otherwise, there may be providers of modular shops more meaningful. You can then customize numerous templates according to your wishes and ideas. The colors should match the product and the target group. You should promote products and the content according to the search engine optimization reprocess.
online marketplaces have the advantage that you only have to register as a seller there. However, this also costs you monthly fees. You are also bound by the conditions of the marketplace. It is also similar with Social Commerce. Instagram shopping has some conditions for selling users when it comes to your website. On the other hand, this allows you to promote your products with images and ads on the same page. Which channels you use also depends on the target group. However, the overall advantage is that you use the direct-to-customer model (D2C) and save yourself intermediate steps via other retailers. However, an online marketplace like Etsy can be worthwhile for creative things, which you can then use in On demand model Design and send.
You definitely need your own online shop for Dropshipping. Here you can find a suitable dropshipper or wholesaler to whom you forward orders in order to ship the goods from their warehouse directly to your customers. With this model, too, you pay fees, but you are only responsible for marketing. You should also send your online shop to trends adjust.
What should I consider?
For your online shop, you definitely need a imprint and Terms and conditions and ideally a Withdrawal policy. You should also use your own images and look for SSL certificates care. You should also use the most common Payment methods offer how Direct debit, bank transfer and PayPal. To sell products through an online store, you must also have a crafts sign in. If you want to get off to a good start, you should also use a multi-channel or Omni-channel strategy use, i.e. not just sell your stuff via a sales channel.
