What is inbound marketing?
inbound marketing Is next outbound marketing eine marketing strategy, which is about the Identify target group and to tie it to the brand or company. At outbound marketing On the other hand, it is about placing ads and advertising in order to attract attention without paying attention to whether this is even appealing to potential customers. The two marketing strategies therefore differ greatly in their methodology, approach and goal orientation.
How do I implement inbound marketing?
It should be clearly defined what the marketing strategy is actually intended to achieve. This can be the Lead generation or a Sales increase be. It is also important to know the target group so that content can be relevant, informative and appealing at all. Customer Centricity The keyword is: The target group is actively looking for such content because they are interested in it, and that is exactly the kind of users you want with inbound marketing address.
For example, this leads to a higher conversion rate and Leads. It is important to offer added value and to convey the value of your company to your customers. This can be done, for example, by Solution strategies be with your product faqs or a Help Center. Effective methods can also include a company blog or Social media posts be as well as email marketing. On the one hand, you can display interesting and high-quality content and on the other hand for Visibility and Credibility worry. It can also help with content placement and the Call-to-actions to change to improve the conversion rate.
Two other key aspects are interacting and inspiring. Die interaction With customers is very important and should be tailored to their needs. That means she shouldn't be too intrusive. This includes a good customer service. The interaction should solution-oriented be and convey the value of the company. Note, for example, that most people don't want to take part in surveys or leave reviews all the time.
In the best case scenario, customers are enthusiastic because the communication is well-dosed and accompanies the entire buying process and because you offer them interesting content.
What are the differences to outbound marketing?
outbound marketing is not there to offer content with added value, but to provide customers with to win sporadic and short-term purchases. It's less about building a relationship with customers and more about attentiveness for and dissemination of the brand through concise slogans and advertisements, which may be more expensive than inbound marketing. Acquiring new customers is therefore more complex than building customer relationships. Convinced of your quality Existing customers will also recommend your brand or products.
