User experience — what does that mean?
User Experience or user experience comprises the entirety of all experiences with the product or service. User experience design deals with product development and focuses on the customer's user experience. Accordingly, it also includes user interface design and usability.
Differences between UX, UI, and Usability
It is not to be confused with the Usability. This comprises the Experience during use. User interface (UI) refers to the user interface and is therefore limited to Using digital products. User interface design therefore deals with development user-friendly interfaces. The focus is on optics.
Die User Experience (UX) On the other hand, the entire experience of users or customers means before, during and after use. This includes experience with advertising on various sales channels, the Kauf, the Payment, the search for webpage, the shipping and the receipt and use of the product. It therefore makes sense to optimize every step and point of contact with the manufacturer or service.
What do I have to consider for a good user experience?
User experience includes expectations, the Using the website or the app, the contacts on social media as well as shipping and the final product. In addition, the experience with the product after the purchase and contact with customer support. The design of the website and the intuitive navigation are not unimportant.
Customers want from paints be addressed and Find your way around the website quickly. The better the overall experience is, the more likely customers can be retained. For this, it is an advantage if you use the Target group Knows and about their interests and needs white A good customer loyalty is in ecommerce important because of the potentially strong competition. The content should be presented clearly and in a structured manner on the website.
You should yourself consider which factors are relevant for a good user experience. Is that more emotion or technical performance or efficiency? So what are your needs and expectations customer group about services or products?
