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The 10 most common pitfalls of your direct marketing.
Sebastian Terlunen
There are pitfalls in every industry that make life and business harder. Even in the direct marketing As a self-employed person, you face a number of problems. We have the 10 most common pitfalls of direct marketing in this blog-Contribution summarized. As a direct marketer, this allows you to think about appropriate solutions at an early stage.
The bureaucratic effort Depending on the company, it can take on an extensive scale. Especially when trading and processing food, everything must be precisely documented and hygienically stored. This also applies to direct marketing. As a direct food marketer, you are always responsible for ensuring that your goods are of optimal quality and pose no risk to consumers. And the Documentation requirement is becoming increasingly aggravated. For checks, it is important that you have precisely documented and collected everything. In particular, this means a lot of effort and time in the office and, conversely, less time for you to spend on your direct marketing.
Die food industry comprises a lot of Guidelines, guidelines and requirements. As a direct marketer, you therefore have to put a lot of effort into complying with them. Most requirements in the food sector relate to compliance with Labeling requirements as well as from hygiene standards into Storage and processing rooms, retail spaces and transport vehicles. Die regulations apply to small businesses as well as to industry. These requirements are, of course, understandable, as they are primarily intended to ensure consumer safety. However, they can be a major burden, particularly for small businesses.
It costs zeit and monies to comply with all regulations. In addition, the requirements of many foods are Nutrition facts difficult. To be on the safe side, you can contact the responsible Chamber of Agriculture be informed about the applicable requirements.
Ohne customers That won't work with your direct marketing. That is obvious! Your direct marketing depends on contact with customers. That is good! But it can also cause problems. The exchange with your customers and recommendations are the best advertisement. 84 percent All customers buy due to more personal recommendation. However, it is important that you clearly Rules and limits when dealing with your customers. Otherwise, your customers will quickly lose inhibitions. This can result in late night calls or inappropriate visits to the farm. Give customers a firm framework that allows them to move around, saving you and your customers unnecessary inconvenience.
Before you with your direct marketing Do you first have to launch a market or sales market find for your products. In short: Which consumers can you reach and how? For this, you usually need a little patience and perseveranceto find the right market for your products The customer base will expand over time. Of course, you have to keep up with the times to expand your market.
As direct marketer Although you are largely detached from the Agricultural stock exchanges, who industry and the World market prices. Instead, however, you are dependent on local demand fluctuations. The problem is that it is not always easy to adapt to fluctuating demand. With regional direct marketing, you wear the marketing risk.
One direct marketing Setting up is not a day's work. It takes time and patience to set it up. Very few people run smoothly right from the start. The decisive factor is experiences to collect and get out of his mistakes learn. During practical implementation, there are always aspects that you may not have considered in theory.
One reasonable and smoothly working operational partnership Finding and establishing it in the long term is often associated with a lot zeit and work connected. watchword supplier management. Especially when it comes to (regional) food, as a direct marketer, you wear a large responsibility with your customers. You must also keep this responsibility in mind when it comes to corporate partnerships. You must be able to rely on your partners. In the end, you're the one who's being held accountable.
As regional direct marketer and as regional direct marketer Are you automatically in the public. The decisive factor here is transparency. Both with customers and with business partners. It is important that right degree to find: Between in public professionally act as an entrepreneur, the role of spotter and ambassadors nature and agriculture do justice, but also to yourself self pay attention.
It is important that you always the overview about your Business figures Retains. Regardless of whether it's about the numbers on your account or yours performance data. This is the only way to ensure that your direct marketing is running. In direct marketing, the value chains Get long and complicated. Each of these steps must be constant vetted and valued become. This Calculations usually take a long time. To your operational success It is crucial to maintain the Business overview to keep.
In order to satisfy your customers, it is absolutely crucial that your products high quality are. And the quality must constant stays. This is the only way you can convince customers of yourself in the long term. To ensure that, you have to pay attention to a lot of things. And the competition He doesn't sleep either. If you lose quality, your customers will quickly move on to the next provider. To avoid something like this, it can help to keep yourself feedback to pick up from customers and on Suggestions for improvement to enter.
The FrachtPilot supports you with all tasks, which at your regional direct marketing accrue. From online store for pre-orders, via reckoning and inventory management up to Route planning. We automate recurring tasks for you, such as recording and billing pre-orders.
Just get in touch with us and we We would be happy to advise you about that, Like the FrachtPilot You and your company Can help. How FrachtPilot can help you with your Direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding test period Put the FrachtPilot through its paces!
