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Become a customer magnet - 3 effective steps
Sebastian Terlunen
You have a regional direct marketing, and would you like to become a real customer magnet? We'll show you 3 effective steps With which you win new customers, retain old ones and win back lost ones.
Who wouldn't want to win many new customers and thus become a customer magnet? But before you start acquiring new customers, you should ask yourself the questions. “Where can I find customers who suit me? For your regional direct marketing It is of course important that potential customers from your region find you. If you do direct marketing in Hamburg, it is of little use to you that the Müller family from Bavaria knows your direct marketing. Nevertheless, a certain online presence is also important for attracting customers from the region.
A properly managed social media Profile can attract the attention of potential customers and persuade them to buy your products. By the way: You can find out how to get started with your direct marketing on social media here. In general, make sure that your channels are always up to date. If you don't want to wait for your potential new customers to find your pages, you can also place ads on social media for little money.
If a customer googles for regional direct marketing, they will first Google ads suggested. It is therefore also worthwhile to have ads about Google Ads to think. To appear on the first page of Google for free, the most helpful thing you can do is search engine optimizing web page.
The concept of “customers attract customers” will make you a customer magnet in particular, because 84 percent of customers make their decision for a product based on personal recommendations. The following applies here: If you manage to satisfy and retain customers, this will also help you win new customers. In other words, it is doubly worthwhile not only to actively search for new customers, but also to retain existing customers.
That brings us to the second step. Customer loyalty is one of the most important factors for successful direct marketing. If your customer is satisfied with your product and your company, they will usually buy again all by themselves. However, there are a few tips with which you can make your customers even more satisfied and thus retain them in the long term. It is usually the little things that strengthen customer loyalty the most. For example, remember the preferences of your customers and make sure that you address them by name. Make them feel like you're noticing them. It's important that you don't take your customers for granted. Try to give the impression that you're happy that they're your customers.
You also retain customers by rewarding their loyalty. It all comes down to small gestures. This is easy with small discounts or vouchers, but a free product is also possible. The opportunities to reward loyalty are great and are ultimately worthwhile for you too. Sending newsletters can also be an effective means of customer loyalty. In it, you can inform your customers about special promotions, discounts or news. With Newsletters The personal approach to the customer is particularly well received.
If you want to know if your customers are happy, just ask them. Ask customers for feedback. This helps you and gives the customer the feeling that they are being heard. If you want to know what you can improve, the simplest and best strategy is probably to get feedback directly from your customers. However, when it comes to simple inquiries, customers are not always completely honest. For example, you can offer a portal where your customers can write reviews and you can respond to them.
Becoming a customer magnet also means winning back lost customers. To find lost customers, you can, for example, look in your customer database to see who hasn't bought your products for a long time. The next step is to consider which customers are actually worth winning back. They must generate enough turnover so that the recovery measures pay off. Often, lost customers are simply forgotten customers.
You can offer a material, financial, but also emotional reason to come back. For example, a small gift when the customer orders from you again or a discount voucher for their next purchase. You can also win back customers through the newsletter we just mentioned. If you've lost a customer because they were dissatisfied, you don't have to give them up right away. For example, does a customer write a bad review, then address it objectively and calmly. Give the customer the feeling that you are taking them seriously and are going to fix the issues raised. This can not only bring back the lost customer, but also shows potential new customers that you are critical and that you care about your customers' concerns.
The FrachtPilot supports you with all tasks, which at your regional direct marketing accrue. From online store for pre-orders, via reckoning and inventory management up to Route planning. We automate recurring tasks for you, such as recording and billing pre-orders.
Just get in touch with us and we We would be happy to advise you about that, Like the Freight Pilot You and your company Can help. How FrachtPilot can help you with your direct marketing ready for the digital future to design.
Of course she is free and non-binding consultation. In addition, in an equally free and non-binding test period Put the FrachtPilot through its paces!
