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6 ultimate reasons why existing customers are so important!
Sebastian Terlunen
Thecustomer loyalty is the pillars of your direct marketing for your long-term success. Existing customers are your livelihood. Because without returning customers, there is no recurring turnover. Many direct marketers focus on acquiring new customers in their marketing and sales. And forget their existing riches in the process.
Like any company, direct marketers need a customer base first — that's obvious. Once you have built up a customer base, you should also maintain it continuously. Because more important than new customers are Existing customers. Many food marketers forget that.
Existing customers are the most important customers for your company. Because: it is around five times as expensive to acquire a new customer than to retain one. If you approach customer care wisely, you will be able to strengthen the bond and benefit from it. If customers feel they are in good hands, they become less concerned with Thoughts of emigration employ. This reduces the willingness to possibly switch to competitors or market competitors. It is therefore important to inquire about the needs and requirements of your customer base and (individually) meet them.
So here are the 6 most important reasons why serving your existing customers always pays off:
Acquiring new customers is 5x more expensiveto retain the company as existing customers. promotions, discounts, image advertising and much more. The effort required to acquire new customers is huge and expensive. Acquiring a new customer therefore costs many times what has to be invested in order to satisfy and retain customers.
Loyal and loyal customers will buy more and more often from your direct food marketing. Your shopping carts are generally larger and more profitable. regular customers buy again and again and therefore put the most money into your direct food marketing. Who the loyalty gains and is able to retain its buyers permanently, secures more turnover and at the same time reduces its costs. You can also expect fewer returns from regular customers, as the quality of the goods is known from the outset.
It's easier than ever to compare offers from direct marketers. If food sellers are only able to set themselves apart from the competition in terms of price or quality, customer loyalty becomes an important indicator. Loud Google Analytics Is the relationship between first-time website visitors and sales transactions in online stores With 100 to 2 - only 2% of all visitors also become new customers.
that customer profile For example, allows you to individually target advertising to consumers to address based on his buying behavior stored in the customer profile. When you're aware of your customers' likes and dislikes, you can engage on a personal level. A carefully designed digital customer file It's worth a lot.
The price perception by customers influences both their decision and their motivation to buy. For new customers, the price is more important than for existing customers. If a customer knows the quality of your products and what your company has to offer, they won't be as sensitive to price changes. However, this can only work if existing customers are valued and well looked after.
At Referral marketing The focus is on sharing explicit recommendations and evaluations. Interested parties find the testimonials from regular customers to be authentic and unfalsified, which can have a positive effect on the purchase decision. Existing customers can significantly increase the acquisition of new customers. True to the motto: “Satisfied customers are the best advertisement.” Thanks to personal recommendations, potential customers are more quickly convinced of your product or service.
Maintaining and actively caring for your existing customers is worthwhile. Because of close ties with their regional direct marketers Do regular customers even tend to problems and annoyances less often than not to change providers. In most cases, customer relationships mean more turnover and lower costs for your food marketing. If you know your customers, you can significantly increase your sales and therefore also your turnover. Maintaining relationships with existing customers shouldn't be ignored by you and your team. Show your customers that they're valued and important. You will benefit all the more from your customers in your direct marketing!
Now all that's left is decisive question: Which software helps you maintain and continuously care for your existing customers? The obvious answer: FrachtPilot!
FrschtPilot includes extensive Evaluation options, with which you can analyze the buying behavior of your existing customers in real time. For example, with one click, you can check what customers buy from you the most or which products are more like slow-keepers. With one click, you can also filter customers who haven't bought anything from you for a long time or whose shopping carts are getting smaller.
Another very profitable function At FrachtPilot for existing customers are Subscription orders. The advantage for your customers: They don't have to place the same order over and over again for regular delivery. The advantage for you: With subscription orders, your customers will never forget to order from you again.
And so that you can easily and quickly inform your existing customers about new products, new marketing campaigns or the like, FrachtPilot offers an automatic newsletters-function. With individual serial emails or Push-You can inform your existing customers at any time with super little effort.
You see: FrachtPilot supports you with all sales channels and work steps involved in your regional direct marketing, delivery service or direct marketing of food. With FrachtPilot, you can get started right away. As innovative software We have placed particular emphasis on simple and efficient operation. All your Work steps are digitally supported. Regardless of whether orders are placed via webshop / mobile app, inventory management, Route planning, renditions or reckoning.
