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ExpoDirekt 2025: FreightPilot is once again an innovation prize winner!

Katharina Rösner
expose expodirekt 2025 titelbild - Bildnachweis: VSSE e.V. / Jürgen Rösner
öffnet größere Ansicht, auf dem im FrachtPilot der Lagerbestand mit allen wichtigen Informationen geöffnet ist

As in recent years, we had from Freight pilot together with the Gerd Thom GmbH In November, there was another stand at the EXPOSE/expodirekt trade fair duo in Karlsruhe. We'll tell you how it was!

Shortly in advance:

  • The Asparagus and Strawberry Industry Fair Has been taking place in Karlsruhe in November every year since 2003
  • It is organized by VSSE, the largest professional association of asparagus and strawberry growers in Germany with 615 members
  • On 25,000m2 for 5,300 visitors from 32 countries the ExpoDirect took place this year for the 14th time
  • The VSSE not only organizes Exhibition duo expoSE and expoDirekt, but also does advertising, press and public relations as well as lobbying and provides up-to-date information from the industry
  • As one of 426 exhibitors from the manufacturing, engineering, service and marketing industries, how you can read it on the association's website, FrachtPilot was back again this year
  • Our personal highlight: for the third time, FrachtPilot is Innovation Prize Winners: Digital Control Center for Harvest & Sales Stands

Exhibition topics:

  • watering
  • fertilizing
  • New varieties
  • plant protection
  • wrapping
  • Farm shop equipment and range
  • machines
  • outfits
  • softwares
  • professional journals
  • federations
  • promotion

Highlights of the exhibition:

  • Presentation of the Innovation Prize, the FrachtPilot was able to dust off again this year.

The VSSE (Association of South German Asparagus and Strawberry Growers e.V.) is always looking for innovative solutions that move the asparagus and strawberry industry forward. If you have developed such a solution and present it at the trade fair, you can buy it at the Expert jury of consultants and specialist editors submit in advance. This awards for both trade fairs Three exhibitors each named the winners of the prize. Innovative means that the The solution can be integrated into existing applications and offers users a competitive advantage.

FrachtPilot was able to use the new feature for management of harvests and sales stands through the integrated digital control center Shine. In doing so, we offer our customers clear added value, as the time and harvest recording works simply now. In addition, stocks are displayed live and can be reordered directly if required. Inventory levels can be managed decentrally. For this purpose, delivery quantities and sales are recorded and documented. The software was rebuilt so that the previous functions are seamlessly intertwined with the new ones. This also allows seamless batch tracing, recommendations for reorders using evaluations and, at the same time, route purchase for efficient routes. The evaluations also make it possible to look back at the sales stands in order to be able to plan for the following year in the best possible way. The new functions are therefore perfect for decentralized teams and seasonal peaks. How innovative is that! ;)

In addition to the exhibition stands, there are alsopresentations on developments in asparagus and berry farming at home and abroad as part of:

Verleihung des Innovationspreises für unsere Ernte- und Verkaufsständeverwaltung - Bildnachweis: VSSE e.V. / Jürgen Rösner
Presentation of the Innovation Prize for Harvest and Sales Stands Management with FrachtPilot - Photo credit: VSSE e.V./Jürgen Rösner

Our exhibition summary

As always, the first day of the fair began with the presentation of the Innovation Prize, which we have now won for the third time, as you did see on our site can. This is a good way to start a day! The people were in a really good mood, not least because of the optimistic and positive sentiment that currently prevails in the sector: Farmers had a successful season. This is how they are despite ongoing challenges in investment mood. And we have also noticed this in the numerous discussions.

We were in a sales mood, the guests were in a chatty mood. Many of them stayed with us for a portion of nachos and a presentation of the software. The nachos were really a game changer this year and attracted visitors like a magnet. A bunch of grapes quickly formed around our stand and we had a lively conversation with the guests. We were happy to see some familiar faces and maybe to be able to welcome a few new ones as well.

The enthusiasm continued on the 2nd day of the fair. The second day is usually a bit quieter, especially after the afternoon. But this time the atmosphere was so euphoric that we didn't run out of talks until the evening. For us, the trade fair was a complete success.

The VSSE also draws a similar conclusion, as they on their side write. We are already looking forward to the next time!

Der Messestand von FrachtPilot und Gerd Thom GmbH auf der ExpoDirekt - Bildnachweis: VSSE e.V. / Jürgen Rösner
The exhibition stand of FrachtPilot and Gerd Thom GmbH at ExpoDirekt - Photo credit: VSSE e.V./Jürgen Rösner

FrachtPilot is the industry software for regional direct marketing. If you missed us at the fair, that's no problem at all. You can also reach us on our website or get to know us in a free webinar. If you want to test the ERP system directly for free, can you can do so on our website, too. We're looking forward to seeing you!