Blog
Managing regional direct marketing digitally — it brings these 7 great benefits
FrachtPilot is published in the 03/2025 edition of HofDirekt, in which we present our new harvesting app! We would also like to show you the great benefits of simply managing your accounting, inventory management and orders digitally.
FrachtPilot is a ERP software, i.e. holistic operational management software, and as such ensures that the regional direct marketing of food can be completely digitized. Your inventory levels and flows are synchronized in FrachtPilot and are therefore visible to you at any time.
This allows you to track your inventory across all sales channels that you use — be it a farm shop, mailing, sales huts, shipment, about your online shop or the sales app.
This also includes the batch tracing and the deposit administration. In addition to inventory management, the software also enables the automatic creation of invoices, delivery notes and payment reminders. You can also send and receive e-invoices.
Benefit #1: Avoid mistakes
An automated and digitized administration means in concrete terms the following: As soon as an order is entered, it is automatically further processed. This means that it is billed and the inventory is reduced accordingly. Accordingly, there are no shortages and no incorrect bookings.
With the app you can record various data, such as time and quantities. This allows you to analyze the harvest to organize it better and make predictions for later dates.
Benefit #2: Plan ahead with data analyses
Analyses and evaluations have already been two core features from FrachtPilot before the idea of a new harvest app. The advantage of this is obvious: The software records all information completely, value-free and systematically, meaning it has a much better overview of results and relationships. This allows you to plan better. You can also see which sales channel is doing better than others, which products work best in sales, or at what time of day your customers order the most.
Benefit #3: Use data analysis for your marketing
In this way you collect data systematically and also systematically conducts action measures. For example, for your advertising: For example, you can use push messages to remind your customers to place an order.
Benefit #4: Personalize communication
You can personalize push messages. The ability to use different ordering channels also provides, in a sense, a personalized shopping experience. This allows customers to choose the path that suits them best. As a result, you increase your income.
Benefit #5: Synchronize all sales channels
One reason for different sales channels is that demographic characteristics influence buying behavior. For example, professionals may not want to take the time or may not necessarily have the opportunity to go to a farm shop. They react more strongly to social media advertising and are increasingly buying online. For families or older people, personal contact and the shopping experience are perhaps more important. So, you have to target different target groups differently. But a multi-channel solution is no problem with FrachtPilot.
By collecting data, you can Make predictions for the future. This is how you can improve your harvest and organize it more efficiently. As we saw earlier, you can optimize your communicationwith your customers in terms of time and content, which is also based on previous orders. This is how you can also use predictions to your Increase sales.
FrachtPilot offers you a comprehensive range of sales channels. Because our users can open their own online shop or bring their own sales app to the Apple and Android App Store! They can start a delivery service or use parcel delivery for their customers. Traditional sales from the farm or at stalls are also possible and completely digital.
We now also have new automatic interfaces to marketing platforms. For example, about the platform Loql from REWE Group. The special thing about the interfaces is the exchange of data: Order and master data are automatically exchanged between the systems in real time. Seamless Or seamless is the keyword here — if not Magic Word, as this The organizational effort is significantly reduced. Without synchronization, all desired sales channels would have to be used individually.
Benefit #6: Save time
Automation also saves you a significant amount of time. When everything is just a mouse click away, you can't forget anything and no mistakes happen. By the way, the FrachtPilot user interface is much nicer than staring at Excel spreadsheets.
Unlike other ERP systems, FrachtPilot is perfectly and holistically tailored to the direct marketing of food in the region. And it doesn't matter how professionally you are already in direct marketing. You can completely digitize and optimize the sales stand or farm shop yourself. But also the delivery of B2B customers such as retailing. Or you can professionally design and improve catering businesses with FrachtPilot.
Benefit #7: Choose scalable software to tailor it perfectly to your business
And since it is a cloud software, you don't even have to install it locally. Perhaps our top customer support, which is also included, is a special feature. Very important: You pay a fixed monthly price and can cancel monthly. In addition, the FrachtPilot scalable. That means you only pay for the features you need. And that is completely independent of your turnover.
When you digitize your regional direct marketing, you can significantly save time and prevent mistakes. Instead of filling out Excel spreadsheets, you get a nice user interface and get even better data analyses to organize the harvest more efficiently and to personalize your communication. So what are you waiting for? Get to know us or try FrachtPilot for free. We're looking forward to seeing you!
