Einen Open online shop, is also in the area Food A good way to yourself self-employed toward makingbecause you can buy and sell just about anything online. How do you proceed at the opening and What you need to consider, you'll find out in this article.
When you are with E-food If you want to become self-employed, you have to be well versed in advance hygiene regulations inform. Your products must be durable accordingly, which you check in advance and with the Best before date must label. If you bring food to market or produce it yourself, you must also have a certified Hygiene concept dispose of. You can of course adapt the concept to the size of the company.
You can not only sell groceries online, but in principle everything. The market is huge and with a good business idea Can an online shop be worthwhile. In the beginning, it's a good idea to part time job to operate. The The advantage of having your own shop is that you have direct contact with your customers and are not bound by the rules and regulations of an online marketplace. Shipping in D2C model It is also simpler and therefore usually more sustainable. And how do you go about it?
First, you need to consider which provider you want to open your online shop with. You have the choice between Website builders and web hosting. Creating an online shop for free is usually only possible without commercial intentions. You also have more options for the designs when you pay. Plus, you only get one for free subdomain, none of our own domain. However, if your business consists primarily of the online shop, scalable Shop systems or solutions are more meaningful and appealing.
FrachtPilot wouldn't be the coolest ERP system around if it didn't also have a online store already have it on board. So you can get started right away! The online shop is super easy to configure using forms or CSS. In this way, your web shop is connected to your inventory management system in real time, fully synchronised!
Alternatively, with FrachtPilot, you can also Shop kits How from WIX use. You don't need any programming knowledge for this either, which is a big advantage. Modular systems are also available from Jimdo or IONOS. For example, these also have a multilingual function to automatically translate the page into English. It is best to determine whether this is necessary for you from your Target group dependent. If you definitely want to sell your products abroad, a translation is definitely important.
Popular for online shops is also wordpress either with hosting or as modular software. web hosting means the provision of storage by a server on which the website is permanently stored and accessible. You can also find such hosting offers at Shopify, Shopware or WooCommerce. wordpress offers many plugins For example, the one for SSL encryption. Secure Socket Layer than encryption prevents data from being intercepted. This is important if you want customers to enter their data on your site.
Another alternative is programming your own website and online shop. But that also depends on whether the effort is worthwhile for you.
When you have decided on a shop system, you choose a suitable design for your site and online shop. You make the colors dependent on your Target group and your product. Look for an appealing design and a user friendly site. Userexperience This is the keyword that is all the more important if you want to keep up with your competition. For the design, it is also a good idea to use a Competitive analysis to know directly what you can do better. With the A/B testing Can you put two sites online and compare which one works better. This is also possible via plugins in the shop system.
What you should determine first is the name for your Shop And the domainthat you buy. You should also think about a logo with distinctive character and recognition value. Whether you use the name as Register a trademark, also depends on whether it's worthwhile for you. You can register via a form at DPMA, which, however, can also reject the application if it does not appear worthy of protection or bears too much resemblance to an existing trademark.
You then set your products One with Pictures, names, descriptions, and prices. Think about which categories What you need for this on the page and how to hierarchize it.
It makes sense own pictures to be used for the site and the online shop. For all media, you should click on the necessary licenses Pay attention to avoid warnings. Another aspect concerns the Buy button, which must be clearly recognizable — i.e. labelled with purchase, buy now or Complete purchase. One User:inside-friendly interface is not only beneficial for your customers, but also for you. Because if you can't convince with your site, more consumers will opt for another online shop.
You should also have on your site a imprint provide Terms and conditions, one Withdrawal policy And a Privacy statement. Terms and conditions are not mandatory, but if you want to use them, they must be on the website. Otherwise, the legal regulations that consumers prefer apply.
The cancellation policy usually states that your customers will cancel the purchase within Revoked 14 days Can. You should receive the consequences of the cancellation and the form directly when ordering, even if it is just an offer. If you do not provide this to them, the legal period of one year plus 14 days applies. This gives your customers an advantage and you clearly have the disadvantage.
Userfriendliness also includes the most popular Payment methodsthat your customers should be able to use. If you don't offer a method, they may cancel their purchase. The most popular payment methods are SEPA direct debit, buy on reckoning or transfer as well as PayPal.
You can apply for the creditor ID for the SEPA direct debit procedure from Bundesbank and set it up in your bank's business account. With PayPal Do you need a business account. The company provides you with the payment button at PayPal Developer, which you insert into your online shop.
For parcel services and shipping options Do you need interfaces or APIs, as service providers must be able to access the entered address data. Other interfaces that may be useful include those between your inventory management and your online shop. This can give you a ERP software set up or make available.
In order to go online with the created web shop and sell your products, you must first create a Register a business. Sales are only allowed with a business license. The fees are low and registration takes place at Gewerbeamt.
Before you publish your online store, you also need yourself and your Insure products. If you sell the products on a part-time basis, your employer will continue to pay in part of social security. If you earn more with your online shop and work on it more than in your main job, you have to Self-employed person:r insure. The insurance that you should have is the Operational- and product liability insurance. The latter is independent of the type of employment relationship.
Once you've done everything legal and organizational, you can finally publish the shop. Since your trade is still unknown, you should then at least gradually marketing build up. This definitely includes search engine optimization, but for which the shop solutions also provide plugins. In addition, you can social media marketing use. Paid advertising or posting displays You won't be able to avoid either.
Optionally, you can use a blog write or your customers with a newsletters Keep up to date. Even your Packaging You can use it as marketing. It depends on your product and your Target group It depends on whether it should be particularly appealing or particularly simple and environmentally friendly, for example.
Die competition per online stores It's very big today. Take time for the right one Shop solution And that design of the page. Die domain should be as clear and reputable as possible. In the area E-food Should you be careful in advance about hygiene requirements inform. For your marketing, but also for success in general, it is important to always the Target customers to have an eye on them and the design shipping and Payment methods align. For this, you may need interfaces.
Auch FrachtPilot as ERP software for delivery services Does the one online shop with Order app (!) available. The online shop is super easy to customize. Alternatively, FrachtPilot offers interfaces to connect your inventory management system to the online shop or to connect a cash register system. Just look in a free webinar Let us know if we have the right software for you or Try FrachtPilot here for free! We are looking forward to seeing you;)
