When you a Companies as Set up a direct food marketer or delivery service or yourself self-employed Wanting to do is the basis for this business plan. You can find out what you need to consider and what benefits you get from it in the following blog. Let's go!
If you a Idea for a Founding of a company , it makes sense to draw up a plan so that the start-up can also work. To do this, you have to make some fundamental considerations in advance: What kind of product or service do you want to offer? Who would use or buy them and for how much money? This Thoughts structured in one Write down a business plan, helps you lucidity to get information about your founding. That's why you write it first and foremost for yourself.
If you put a lot of thought into what your business idea looks like, it helps you to defend or argue the idea. In conversation with your house bank, for example. Business plans are indeed no obligation for a start-up. However, you need them for the bank and investors. The business plan should therefore be written down. And another decisive reason for a (well thought-out) business plan: stats show that start-ups with business plan are more successful. With a written start-up plan, the risk of failure is 30 percent (!) lower.
By writing down your founding in detail, you will get a much better idea of how your business will be set up and what your goals are. That is why start-ups with a business plan are more successful than without.
The business plan consists of the cover page, a table of contents, the part of the text and the appendix. Den main part of the business plan The text part takes up and is therefore the longest. Depending on the industry, the length varies between 10 and 20 pages. There are freely available structures templates, which you can use as a guide. The most important thing: The structure should be coherent so that there is a clear way of thinking. It could look like this:
Zu onset The business plan is Executive Summary. That's where you put your vision And yours mission together as well as the individual chapters of the business plan. You usually write it last — or revise it afterwards. Because only when the plan as a whole is ready do you have the full overview, which you summarize in the Executive Summary.
Since it is the start of your business plan, you should use it if possible Articulate interestingly. Because if, for example, investors don't feel like reading on after the introduction, you might not even be able to convince them of your idea. Your idea must also be convincing with individuality, which is why you the plan Don't let them write professionally should.
With individuality, you can be excellent at convincing when you write your business plan yourself. You may not convince the people who can support your start-up of your idea if they realize that you didn't write the plan yourself.
You then describe the founding team or what you as a founder do experiences and qualifications Bring along. And also what motivates the start-up. This chapter is even more important than describing the business idea, because you have to convince your house bank or even the investors of yourself as a founder or business person. You can also give yourself clarity about your skills and provide skills.
If you become aware of what skills you have in addition to your qualifications before and during writing, you will learn even more about yourself and how you can contribute your skills to your business.
At the Target group analysis It's about the question of who buys your product. Which price is realistic for the customer group, what is their motivation to buy? Which marketing strategy do you have to use to reach them and how do you address them, i.e. what hobbies and interests do they still have? It is also important between Business customers and private customers to differentiate and also to determine them. The target group is closely related to your business idea, as you have to consider how your customers benefit from your product.
In addition to the target group, the business idea overlaps with the analysis of market, contest, who positioning and highlighting the Unique selling point. It's about what you offer and which benefit Your customers have it. Which thicknesses and weaknesses Does your product and which possibilities and risks Does the market hold? You also describe what the market looks like and what makes your product stand out from others.
For example, do you want a Set up a delivery service, you need to think about what sets you apart from other delivery services. Because there are now a great many of them. Which products do you want to deliver? What makes your delivery service special — fast deliveries, your delivery area or a low price? The appropriate ERP software is already available to operate the delivery service, such as Freight pilot. However, you need to research how big your opportunities are in the market and put a lot of energy into marketing at the beginning.
Market analysis is about the Market size and how it has developed so far and how the unfolding It is likely to be in the future. It's important, your chances Realistically assessed. Overly optimistic assessments can jeopardize the start-up, while overly pessimistic assessments can prevent the start-up.
Analyze competition as well. What replacement products are there? Who is the competition And how is it set up? Which suppliers are there and what are your chances of negotiating with them?
It is important that you realistically assess the competitive situation. The realistic assessment also convinces your bank of you as a businesswoman or man, for example. You should also position yourself on the market and your unique selling point. In doing so, you should consider whether you have a particular low price Would like to offer or particularly high qualityto set yourself apart from the competition Or whether you're a Niche product offers.
Market and competition analysis can be very detailed. A realistic assessment is important. The more you think about your product, the more clearly you can present it to others or communicate and market it to your customers.
When describing the market and competition, you can also use your Formulate goals. In the short term, they can be like opening an online shop. Long-term goals could, for example, be a specific annual turnover in a specific period of time.
Write down the analysis of the market and competition in detail in your business plan so that you have an accurate picture of the market and of your competition afterwards. You now know how to get your product on the market and what your goals are. You can therefore assess your chances well and communicate them to others.
You need a strategy for the goals. This includes the positioning And that unique selling point or the unique selling point that you highlight during the market analysis. For example, the SWOT analysis, which includes strengths, weaknesses, opportunities, and threats.
So you're thinking about the internal factors, i.e. which strengths and weaknesses your product has, and about external factors. This includes opportunities and threats posed by the market. The positioning is also closely linked to the analysis of the market and competition. You position yourself on the market by looking at what is already there and what you want to offer new and special things.
If you have positioned yourself on the market, you also know your unique selling point. You now know your product and business idea inside and out and know exactly how to set yourself apart from your competition. Questioning this again and again helps you to remain successful.
Die marketing strategy Do you agree with your Target group off. Which platforms you use depends on the target group, which you don't reach equally well everywhere. In advance, you also consider How expensive which Sales channels are and how expensive your product itself must or can be. Communication must also be tailored to customers. If you have already developed a strategy in advance, this will help to convince banks and investors of your start-up idea.
You should also consider which legal form you want to vote for your company. It may be useful to choose shapes that require little start-up capital
By explaining your choice of legal form, you also demonstrate your business knowledge. If you present yourself as knowledgeable, you can convince the bank of you as a founder. Other information that you should give about your company is the location, the property rights, i.e. which patents or trademark protection you have to do, and the company name. If it is a team creation, you must the Participations describe. You should also write down whether you want to hire employees and how you find them. You should make an organization chart and what it will look like in three years, for example.
When you write down your vision of your company, you can also use the business plan to compare it with the current situation. In addition, you then have the vision clearly in front of your eyes
The most important thing is the financial plan. The better it is, the more successful the start-up is. You should thoroughly research and document the finances in advance. For your business plan, you need to know which expenses initially by Loans covered must be.
Start-up costs Are created, for example, by Start-up capital, depending on which legal form you choose. You will also have to pay registration fees and fees for licenses. Investment costs include, for example, warehouses, real estate or machines. wages, salaries and Losses in the start-up phase You must calculate as running costs. These costs result in your capital requirement. It is best to expect a security surcharge of 25 percent. You can also illustrate finances with graphics. It may be helpful to also have a financial tool to use.
It is important to realistically assess finances. If sales are estimated too optimistically, the start-up may fail or will not be financed at all. Banks and investors who read your business plan pay particular attention to the financial plan. The consideration that the bank focuses on is how the opportunities or forecasts Are that yours Profitable start-up is and whether it is worthwhile.
The financial plan is the most important part of the business plan, which is particularly interesting for your bank when you need financial support. It is worthwhile researching finances well and realistically assessing profitability in order to convince the bank. This also ensures that funding is sufficient.
The plan should overall coherent and realistic be. Write it yourself and have it proofread afterwards. It is important that he makes a good formal impression. So avoid spelling mistakes and choose a uniform form. This applies to page numbering, line spacing and page margins. After all, it should invite you to read.
Therefore, you shouldn't write too much. It's more convincing when you get your thoughts straight to the point. He does that too easier to read. Write the business plan like this interestingly as possible. This too can convince your readers of your business idea. Your outline should be coherent. You can use templates as a guide. However, you shouldn't adopt any templates or text modules, as your plan should be individual.
You write the business plan primarily for yourself. Your readers are primarily bankers and investors. You should give them a good overview of all aspects of founding give. Both contents as well shape must persuasive be. You can write in detail the market analysis, competitive analysis and target group analysis as well as the financial plan. The plan should be easy to read and therefore not be too extensive. The business plan should individually and interestingly be written. The writing process is helpful in developing your idea and therefore also useful when setting up a company such as a delivery service.
Absolutely helpful for the operational operation of your start-up in the area of food marketing, regional direct marketing or delivery service is FreightPilot. Because FradhtPilot supports you as a leading industry ERP software with all software features, which you need for efficient operation and smooth processes.
Feel free to contact us via the contact form below, request a free one Test from FrachtPilot or book a non-binding and personal webinar. Let's get your start-up off to a flying start together! Let's rock!
