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Founding a food startup - 16 brilliant tips for your success
Katharina Rösner
The area Food and food Is for Founders very popular. It seems that there is always something to optimize about our eating habits, which is why this Potential for start-ups has. What you need to pay particular attention to when founding a food startup and which regulations There is, you can find out in this article.
Startups are companies that are newly founded. Food Startups Stand out innovative ideas in the area of food and groceries. New products and concepts They influence our eating habits, while at the same time adapting to the changing needs of consumers.
For the establishment of a Food Startups Is the business idea the requirement. This should innovative his and take up current trends. For example, it can be used by your potential customers benefits offers that they have not yet had. It should set you apart from other manufacturers and brands. What makes your product or idea special is the Unique Selling Point.
If you know that you are in Start your own food sector If you want to, but don't have a concrete idea yet, you can, for example surveys carry out on social media. This is how you find out what consumers on the market What is missing is what their preferences are and what they do with their Buying decisions pay attention.
The sustainability or health trends offer great potential, as consumers are always looking for even better nutrition.
Since it is in the area groceries many regulations To comply, you must be well informed about which requirements your products must meet. If you're not an expert in this area, it can also help to set up with a person or a team. The more expertise you bring with you to found a food startup, the easier it will be.
Of course, you can also gradually acquire the expertise yourself. However, it may be easier to check out the tasks with one or more people to share. In this way, you can also get an expert on administration and other bureaucratic hurdles into your team. You can also learn this yourself or get advice. But the foundation makes you in the team perhaps more fun as alone.
Do you bring groceries on the market, you should also consider where and how you can producing want. Because production has a significant impact on The quality of your products. This in turn plays for your Target customers an important role. In a sustainable food start-up, for example, production should ultimately also be sustainable.
The production costs can then be higher, so that you Product price You must set accordingly high. Of course, customers must be prepared to pay the price. However, it must also cover salaries if you hire employees. You must also list product prices in your financial plan for the bank so that it can realistically assess the opportunity for a loan.
In addition to the team and product, you also need the Type of company define. For startups, there are limited liability legal forms on. For example, an entrepreneurial company or a limited liability company. The foundation must be founded by one or one Notary notarized become.
About your self-employment, you also have to tax office inform. This provides you with a registration form for this.
At Gewerbeamt Register your business. As a rule, food startups are businesses. Note that there is a master craftsman's obligation for most craft businesses. This also applies to bakeries or if you make baked goods. The premises must also suit your startup. This also includes permission for commercial use. that Building authority is responsible when you need to convert rooms or workshops.
There are also some hygiene regulations for food companies that you must comply with. Your contact person for hygiene and food safety is health department. In any case, you also have to have a Health education Complete in handling food. You can also get all information about food safety there.
If you sell food with your food startup, you must also sell your startup with the local Food monitoring Sign up what you do at Veterinary Office be able to do it.
For the funding At your food startup, you have various options. For example Crowdfundingplatforms, or Funding programs for innovative and sustainable start-ups.
Alternatively, ask the bench one credit on. To do this, you also need to provide the bank with a detailed business plan or financial plan present — the financial plan is usually part of the business plan. A business plan can generally help you mature your idea and think about the details. As a rule, you also open a business account, as you can't use your account for business.
Another financial aspect is the insurance. Especially if you want to sell perishable foods, you should insure them. Especially at the beginning could bad batches Be financially difficult for you. Good insurance is therefore essential.
As already indicated, you must comply with certain hygiene regulations with your food startup. These vary depending on what kind of company you're starting. If you produce and sell food, these requirements must be met by food safety fulfill. This also includes the Conservation via thermal treatment.
Consider whether this is relevant to your food. Beverages and milk, for example, are pasteurized and yoghurt is fermented. You should seek advice on specific procedures. In order to be able to deliver, you also have to pre-produce - without spoiling products.
dairy products Are at least three months durable. that Best before date Do you determine for yourself, for example, by storing your products at the specified temperature for three months and then taking samples. Auch Baked goods can be kept for up to 3 months, although the best-before date should of course not be confused with the expiration date. With a shelf life of three months, enter the day, month, and year. If you omit the tag, you must write the batch number on the packaging.
In addition to the batch number, the EAN (European Article Number) important if you share your food or products via a online store or on Online marketplaces How Amazon sells because they sell the logistics And the picking relieved. Even with national as well as iInternational trade in goods Do you need them. Are you selling your product regionally, is that also enough batch number.
According to the Packaging Act The packaging must also be of high quality. You have to do this at Central body packaging register login (ZSVR).
For the food safety Are there various in Germany Test sites. Independent tests ensure safe food for consumers. These will be important certificationsif your products are part of supply chains should be. Die Hazard Analysis and Critical Control Points (HACCP) is mandatory for food companies in Europe and the USA, for example. Another possible certification is IFS Food Standard, which is also the TUV forgives. If you do not use synthetic pesticides and artificial fertilizers for your products, you can also Bio-Siegel use.
Die Food Labeling Regulates the Food Information Ordinance (LMIV). Certain details must not be missing from the label or packaging. For example, you must nutritional values State such as fat content and saturated fatty acids, carbohydrates, protein, salt and sugar. In addition, the Product name And the Traffic name On the packaging, as well as the variety And the name of the or Producer:in.
Marketing is essential for your food startup because it isn't known at the start. For your food startup, you need a logo for all of your pages, channels, and documents. Design yours Appealing and user-friendly website. Auf social media Can you promote your food startup and products, or work with influencers who promote your product. Note that you are generally not allowed to advertise the health-promoting properties of the product. Your packaging can also be part of your product idea, so it makes sense to use the wraps into your marketing strategy to install. The question is always how do you your Target customers The best way to reach.
To the processes in your food startup to automate, can it be useful, for example accounting software to use. Delivery services, for example, use ERP software back. Even if you share your products with your own online shop If you sell, do you need a corresponding softwares like Freight pilot.
Do you want yourself self-employed, are Food Startups a popular business idea. Come up with a completely new, innovative product. Find out exactly beforehand about Requirements and regulations about your product so that your success doesn't fail due to bureaucracy.
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