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Open a farm shop - you have to keep that in mind!
Katharina Rösner
The trend towards sustainability and conscious consumption continues. For many, this also includes Foods from region available — for example from farm shops. One reason is that it is important to them to know where the food comes from or how it was grown or processed. Manchen is in turn organic important or to support farms. Bottom line: Farm shops are making a comeback — the opening It can therefore be worthwhile! Find out here how you You can do this.
Most people probably think of a “farm shop” as a shop with fresh goods or homemade products that goes to a farm That's part of it. Einen Open a farm shop Can you still even without our own farm. For Founders, which necessarily comes from Primary production spatially separated Are, does the Business registration requirement. So if you don't have your own farm, it might be smarter in terms of marketing not Farm shop to name, even if you offer appropriate goods. The name could include “regional” or “fresh.”
Instead of products from your own primary agricultural production, you can also Sell products from the region — for example from Small nurseries, Allotments or similar projects. You can also buy and process products from the region to offer your customers as wide a range as possible. This is common practice at many farm shops or in direct marketing in general. For example, baking fresh bread from regional grains or flour or making jam in summer. Because it is also allowed to process and then sell your own products — such as bread or ice cream. Since that already goes to second processing stage But in doing so, you leave the original production. Whether you register a business in addition to your farm depends on the product range. This in turn depends on pricing. You can also consider adding a café to the farm shop.
You should do both in one business plan Describe: Which products do you want with which season sell them and where do you get them — if you don't produce them yourself. With which prize Do you cover your Self-costs? How do you finance the project in general, do you perhaps need Subsidies? Who are your customers and what price are they willing to pay? Do you want goods Buy inWhen, for example, in winter the selection is smaller? You therefore base the decisions for your product range in the price calculation With a. To do this, you should consider which products will give you more victory can achieve. Whether you yourself with machines must equip or personnel Want or have to hire. But also in general What makes your products special and what sets them apart from supermarkets. For example, if DIY is part of the marketing strategy, the products must necessarily be more expensive.
When the Farm shops integrated into primary agricultural production in terms of space and personnel By the way, you don't have to register a business for the farm shop. A trade after Gewerbeordnung Is every Self-employment, which is carried out in your own name and account, although time management is free. Registration is necessary if the shop is separate, or if, in addition to your own products, you Buying in goods. The purchase must Be 10 percent higher than salesto cross the line of primary production. Home-baked bread Can you only sell if you register a business because processed products go beyond primary production. The packaging of products, on the other hand, is part of primary production.
If the farm shop is spatially separated and structured like a shop with a sales counter, it must be registered as a business. If it is spatially integrated, equipped with scales, sales desks and a cash register, and the goods are only stored in such a way that they are ready for sale, the sale does not yet count as a farm shop. But will for the sales room a barn or a Stable rebuilt, can a building permit be required by the building authority.
If, in addition to the main agricultural business, you also sell goods such as bread or sausage from your own production, this borders on a craft business such as a bakery or butcher shop. However, the Crafts Code does not apply if it is a subsidiary business. To do this, he must be involved economically, organizationally and in terms of personnel in the main company.
If you buy minor products and otherwise process your own products, the subsidiary is definitely professionally connected. In addition, the owner of the main bed business must also be the owner of the subsidiary business. Especially with Side activities of a manual nature Do you have to pay attention to the Irrelevance limit not to exceed. Before you start business, you should clarify this with the Chamber of Crafts.
For the location It is important that the farm shop is easily accessible. You should also advertise it enough. That includes a Search engine optimized website, one social media-Appearance, but flyers or ads can't hurt either. For Information signs Roads may require permits. The atmosphere in the shop should also not be underestimated. that shopping experience It should also be different from supermarkets. For example, you could also offer at least partially loose or unpackaged goods so that your customers can take or fill a specially selected quantity. By being able to bring their own containers, they and you too can save on packaging. In this way, you can also offer your customers an alternative shopping experience to a traditional supermarket. What should not be missing is the Possibility to pay by card. Marketing also includes marketing strategies such as ecommerce - Would you also like one online shop offer to expand the target group?
Farm shops must follow the usual Store closing times hold. These are Monday to Saturday from 6 a.m. to 8 p.m., which means they must be closed on Sundays and public holidays. However, the laws vary from state to state. You should find out in advance which products labels need and what needs to be on it. In addition, what you are allowed to produce and under which hygienic Do you conditions it fabricate must. To the hygiene regulations It also includes refrigeration of fresh food. Similar stipulations Does that Infection Protection Act. In the Price Indication Regulation It says how prices must be marked, and that Calibration Act Determines how to calibrate the scales. Which quality requirements Do fruits and vegetables have to comply? Even though with many products the Reversal of the burden of proof applies, should you not let it matter and find out about regulations and comply with them.
If you want to open your own farm shop, that works as Subsidiary to your main agricultural holding Or even completely without primary agricultural production. As with any other self-employment, you have to Concept of products, prices and marketing Think about how you think about your target group directly. When it comes to food, there is even more regulations Towards you what the sanitation and wrapping concerns. In our blog of Freight pilot Can you do more about legal requirements read. If you for your regional direct marketing Another suitable softwares search, Have a look here or Try FreightPilot here gratuitous. We're looking forward to seeing you!
