Blog

Open a market stand - this is how you proceed!

Katharina Rösner
Titelbild Verkauf am Marktstand
öffnet größere Ansicht, auf dem im FrachtPilot der Lagerbestand mit allen wichtigen Informationen geöffnet ist

In the regionals direct marketing Are there different sales channels, for which there are also different framework conditions. One of them is a stand at the weekly market. Find out here what you need to consider if you have a Marktstand want to open.

What types of businesses are there in regional direct marketing?

In addition to the trade, there is also the travel industry. How we in latest blog article Have seen, must Farm shops in the regionals direct marketing not necessarily as crafts be signed in. For example, farms do not belong as businesses and delivery services not to the travel industry.

Basically, you must a travel industry Sign in when you selling goods outside the commercial establishment, do not have such a branch, or if you sell goods without first receiving orders. That applies to Sales car to as well as on Market Merchants or craftsmen who do not have a commercial branch. Do you sell outside of your company agricultural products, is that excluded from the travel industrywhen they come from the first stage of processing. Because then they will not exceed primary agricultural production. This includes products from Orchards, agriculture and horticulture, fishing, beekeeping, hunting and poultry farming. In addition milk, dairy products and margarine.

If the original production is exceeded because the products are further processed, a business must be registered — or even a travel industry. The Street sales, as is common with strawberries, asparagus or pumpkins, for example, is considered special use, for which permission must be obtained. Market stalls are also excluded from the travel industry if the weekly market is set by the municipality. Defined markets However, as a market industry, are subject to Gewerbeordnung. This means that market stands must be registered with the trade office.

Does a market stand belong to the travel industry?

Is a weekly market by the organizer personal or legal entity Having been registered with the competent local authority, the trade code applies when the application has been approved. Stands at weekly markets are then subject to notification as travel industry excluded.

For example, if you sell agricultural products at stands outside a fixed weekly market, you need a travel business license. You can apply for this from the trade office, for which a processing fee will be charged. The need results from the fact that the travel industry is less easy to control.

What else do I have to pay attention to?

Every market has a Market organizationthat you must comply with. You just don't need a business license for a market stand if you offer first-stage agricultural products. However, you can also find out the regulations if you Report status to market management.

To serve food, you need a Health education. Perishable goods such as fish, meat and milk or dairy products must be refrigerated and hygienic be packed and must not be touched by customers. If these perishable goods are sold loose, you need a valid certificate in accordance with Infection Protection Act.

While packaged goods labels with Best before date, information on allergens and ingredients and a nutritional table, do you need appropriate food for loose goods Information signs with the quality class, the husbandry and the best before date as well as the weight class. The best before date of eggs is 28 days after they have been laid. When you Pre-sort eggs Do you want, do you need a Packing center approval. Unsorted eggs for the weekly market need a producer code.

Which products are worthwhile?

Goods that are an integral part of a classic weekly market include, of course, fruit, vegetables, sausage and cheese, or even bread. However, the range is becoming more and more diverse. There are stalls selling spices, honey, sweets such as licorice, other specialities, flowers and plants, but also handicrafts from vendors from the surrounding area or the region. Drinks and stands with food such as fish, fries, fried potatoes and so on are also well received. Since there is market and trade freedom, you can sell what you want at weekly markets - provided that it does not violate market regulations. You are not allowed to sell alcoholic beverages and you are not allowed to sell raw milk. An exception is chilled and correspondingly indicated preferred milk.

If you have a farm, you will probably sell fruit, vegetables, eggs, milk, or meat. Of course, this can also be processed foods. Since such foods are very common on markets, it makes sense to From the competition to take off. Through a special prize or special quality for instance. When you process your products, you can also package them particularly beautifully or advertise them through particularly sustainable packaging, cultivation, production or even market them as particularly healthy products.

In addition to the market stand, do you also have others Sales channels Like a online shop, delivery service, Farm shop or vending machines, are you great at your stand for that advertise. After all, market stands are a good way to get in touch with your customers. A basic requirement is that you at communications Have fun too.

What are the advantages and disadvantages of a market stand?

The advantage of having your own products is, of course, that you don't have to buy anything more and can definitely save money. When registering your stand, you must note that your sales prices must cover the stand rent, which can be quite high in cities. The advantage of market stalls is that you less operating costs As with a standing shop.

Keep in mind that markets are open in all weathers. Since you too obliges You are, the Stand to operate, if you have a permit, you have fixed opening hours. So consider whether or how you would like to try out this sales channel.

You should have more income in your main job than in your side job. Business tax is due for an annual profit of more than 24,500 euros, the sales tax at the latest from a turnover of 25,000 euros. As I said, whether you need a business license depends on your range of goods.

conclusion

For one Marktstand Do you need one Business license, but usually not a travel business license. However, you should ask the municipality about this before registering. In addition, you must comply with the market organization of the respective market and also whether it is a fixed market according to the trade regulations or not. Since you have a alternative distribution channel Operate and so yours Expanding channels, without high operating costs Having a market stand can be worthwhile. Freight pilot is the perfect solution to synchronized all sales channels to connect. If you have another ERP software for your regional direct marketing search, visit us, book one free webinar to get to know or Try FreightPilot directly. We're looking forward to seeing you!